Published on Tuesday, November 16, 2010
Family owned company of 125 employees shares how they have overcome uncertainty in the past 150 years in business.
(Article originally written in french and translated to English) "This Quebec based family owned company has been in business for over 150 years. This company has notoriously survived two big wars, the economic crisis of 1929, the petroleum shock of the 1970's, the cultural changes of Quebec politics, as well as other periods of economic downturn. What is the secret of this family owned company employing over 125 people that make them stand out among other Quebec entrepreneurs? The companies longevity relies on 3 generations of family expertise passed on from generation to generation. In 1930, the launch of their new bra 'Caresse' had a huge success even with economic crisis at hand during that time. When the women's liberation movement of 60's & 70's happened, woman in Quebec started burning their bra's, and so the company set out to add a swimwear line to their bra assortment. Other factors contributing to their success: their employees and their customers. Many of the employees are with the company for more than 25 years. The lingerie sector is extremely technical. To have employees that are competant and loyal is one of thier strengths. Their customers are also very loyal toward their brand because Grenier listens to their needs and works closely with many customers in it's product development. Grenier is proud to be a Quebec manufacturer of all it's products (bra's, bodysuits, panties, garter belts, etc.). Their current catalogue offers over 200 styles and targets the 30+ year old woman in sizes 30A to 48DD. Their main business is bra's. Today, the company continues to launch innovative new designs across specialty boutiques in North America, and also works closely with the new age of internet businesses in the U.S.A. to keep up with the growing needs of today's consumers.